Excerpted from Business Black Belt by Burke Franklin.
Many outrageously successful businesses are founded simply on a paradigm shift. Likewise, many golden opportunities are missed simply because of a knowledge block. Look to understand the premise on which someone is presenting a concept to you. Just ask, “What paradigm is this based on?” or “Where are you coming from on this?” Then you’ll have an idea for his or her basis of thinking and you can begin to understand the person’s position.
To really be ahead in the marketing game, you need to know which paradigms your customers believe. You’re not going to readily unstick them, but you can build perceivable bridges from your product to their needs. The tubeless tire, cordless phone, and business plan on diskette all created a bridge between a perception, a product, and a need.
Share this concept (and this book too) with your friends and associates. Remind each other of potential knowledge blocks when you don’t openly accept and consider each other’s ideas.
Shifting paradigms doesn’t necessarily mean agreeing with or accepting something, but at least you’ll be able to grasp its meaning. As you read on, you may need to shift your paradigms as we get into some other interesting subjects.
Business Black Belt Notes
- Knowledge blocking is the learning disorder of the very intelligent.
- The more people know, the less receptive they may be to new information.
- To get through to someone, say, “Let me shift your paradigm.”
- How does new or different information contribute to or update what you already know?
- We believe lies because they are what we want to hear.
Use your assumptions as the basis for pointed questions to find the real truth.
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Continue... to Chapter 6: KARMA: Your Cosmic Credit Report
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