Excerpted from Business Black Belt by Burke Franklin
You don’t forget one thing for every new thing you learn.
You don’t forget one thing for every new thing you learn.
You’d think that. . .
Paradigm paralysis and knowledge blocking are also responsible for our belief in lies. We can be so caught up in how we think things are or should be that we overlook obvious evidence to the contrary. Think about it. People could tell us anything as long as it went along with our preexisting notions and we would believe it. How many times have you asked a salesperson a question and they responded with a knee-jerk “Yes, it will do that.” Did they even hear the question? Was it important that they respond accurately? Do they want to make the sale? Do they care about their credibility? What do you want to hear? Usually, I have something at stake when I ask a question and it’s important to get a good, accurate answer. Don’t be too quick to accept an answer just because it sounds right. You might ask, “Where does it say that in your literature?” Brochures have been carefully written and reviewed. If a product or service will do something, the brochure will most likely state this. (Incidentally, your own literature should keep your own salespeople honest. Also, contracts should contain everything you, as the customer, have been told verbally.)
Continue... to part 7: Opportunities Await you.
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