Excerpted from Business Black Belt by Burke Franklin
Fear, Uncertainty, and Doubt: The universal sales pitch
Scare the hell out of your sales prospects and they’ll buy your product or service. How is your underarm deodorant working today? Are you driving the right car? Are you spending too much money?
It occurred to me that many people around me are trying to scare me. Scare me into buying their product or service. Give me bad enough news and I’ll do what they want.
I’m already motivated to take action when something needs to be done. Like most entrepreneurs, I’m not predisposed to sit around, but when I decided not to be afraid, my mind became clearer. I knew what I wanted and how to go about getting it—without being at the mercy of other people’s fears or their projections of fear. The elimination of my unconscious physical fear on my way to becoming a black belt is largely what led to these invaluable insights.
Continue to Part 3 of: Introduction to Business Black Belt Book
Fear, Uncertainty, and Doubt: The universal sales pitch
Scare the hell out of your sales prospects and they’ll buy your product or service. How is your underarm deodorant working today? Are you driving the right car? Are you spending too much money?
It occurred to me that many people around me are trying to scare me. Scare me into buying their product or service. Give me bad enough news and I’ll do what they want.
I’m already motivated to take action when something needs to be done. Like most entrepreneurs, I’m not predisposed to sit around, but when I decided not to be afraid, my mind became clearer. I knew what I wanted and how to go about getting it—without being at the mercy of other people’s fears or their projections of fear. The elimination of my unconscious physical fear on my way to becoming a black belt is largely what led to these invaluable insights.
Continue to Part 3 of: Introduction to Business Black Belt Book
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