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Introduction to Business Planning and Business Building Book

Excerpted from Business Black Belt by Burke Franklin

We are limited more by our own thinking than by reality.

I’ve earned a black belt and I’ve built a business. Coincidentally, I started the process for each at the same time. What’s behind the nuts and bolts of success? Much has to do with willpower, luck, and some fortuitous technology, but only a few people have successfully built companies on those things alone. What else does it take, and can that be learned? I think it can.

Since 1979, I’ve participated in over 100 seminars—business, personal, sales, corporate. Some were touchy-feely, some involved screaming, yelling, and crying. I’ve read many of the popular books, listened to speakers and their tapes and videos, but only after building and running my company could I synthesize them into actual, usable direction for you. I’ve applied much of this knowledge and experience to building my own company, and I share with you what actually worked for me. I share selected processes that, from my experience, have had a profound impact on the success of my business. You will be more effective with people and your approach to building your company. These concepts will benefit you as a manager of a start-up as well as a mature company. Also, we’ve built much of this information into the JIAN line of software packages.

The ‘90s are very different than the ‘60s, ‘70s and ‘80s, but these years are only a warm-up for the coming millennium. Something big but subtle happened when we turned that last corner. Now more than ever, it’s crucial to apply new ways of thinking—doing the right thing, being supportive of people’s well-being, and paying attention to karma—to business in the ‘90s. (I use the definition of karma from Hinduism and Buddhism. Karma is the total effect of a person’s actions and conduct during the successive phases of the person’s existence that determine the person’s destiny.) No more hype and get-rich-quick schemes. They seem to be back-firing in record numbers. People are smarter and less victimizable. No more anxious pushing to close sleazy deals. They end up costing more in the long run and the lawsuits aren’t worth the trouble and the cost. Any form of harassment is intolerable. Crooked financial schemes are unraveling. Anything less than excellent workmanship is unacceptable.

Continue to part 2 of: Introduction to Business Black Belt Book
Business Planning Quote of the Day:
Business plans are nothing … business planning is everything
John Baker

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